Majid Al Futtaim Communities, part of Majid Al Futtaim Properties, today announced the launch of an innovative initiative with the American University in Dubai (AUD) that aims to foster the next generation of architectural, design, and engineering talent in the emirate.
AUD students will have the opportunity to design an exclusive Clubhouse at Alaya at Tilal Al Ghaf, the destination creator’s flagship resort-style community in Dubai. Upon completion, the winning design will be a focal point in the premium Alaya neighbourhood, offering an inspiring space where residents can gather to relax, recharge, and socialise.
Hawazen Esber, Chief Executive Officer, Majid Al Futtaim – Communities, commented: “At Majid Al Futtaim Communities, we believe that involving the wider community in the creation phase of our destinations and beyond is critical to ensure the delivery of outstanding places where people feel a deep sense of belonging and where they can experience great moments, every day.”
He continued: “Fostering the skills of the next generation of architects, designers and engineers is a core driver for us. By partnering with a respected establishment such as AUD for initiatives of this kind, we secure the pipeline of creative minds that are vital to create the cities of the future.”
Judged according to a robust set of criteria based on levels of creativity, sustainability, and overall aesthetics, in line with the design brief set by Majid Al Futtaim Communities, the AUD student submitting the winning design will be awarded AED 25,000, with two further awards available of AED 15,000 as a second prize and AED 10,000 for the runner-up. All three finalists will then be invited to join the Majid Al Futtaim Communities’ Development Team during subsequent semesters to gain valuable insight into the development process, where they will play an active role in the realisation of the project concept.
Dr. David A. Schmidt, President of the American University in Dubai (AUD), stated: AUD is so very honored to partner with Majid Al Futtaim Communities on this innovative initiative. This illustrates that like AUD, Majid Al Futtaim Communities places great faith and value in the next generation of architects, designers and engineers to secure the continual advancement of our cities and communities.”
The competition will run at AUD during the Fall semester, with all participating students set to receive a grade for their work. The final submission date for competition entries is 18th November, with the winners set to be announced at an Awards Ceremony in end November 2022.
Ideally situated on the edge of Lagoon Al Ghaf and benefiting from stunning views of its white sandy beaches and crystal waters, Alaya is designed to deliver an exceptional experience. The premium neighbourhood features a limited number of expansive villas distinguished by an architectural design approach inspired by the biophilic aesthetic, each set in extensive landscaped grounds.
Now established as one of the city’s most sought-after areas to live, Tilal Al Ghaf is designed in line with Majid Al Futtaim Communities’ commitment to sustainable design and living. At the heart of the community sits Lagoon Al Ghaf, a stunning recreational 150,000 square metre lagoon surrounded by walkable neighbourhoods interconnected by a network of pathways, cycling tracks and jogging trails, all of which are set amongst wide open spaces, treescapes, and lush landscaping. Spanning over three million square meters, the community also features signature Majid Al Futtaim retail experiences and a world-renowned international school.